---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-24-023687"
form_type: "8-K"
ticker: "FLWS"
cik: "0001084869"
company_name: "1 800 FLOWERS COM INC"
filed_at: "2024-07-29T23:59:59+00:00"
generated_at: "2026-05-31T15:37:33.609189+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# 1-800-FLOWERS appoints Jonathan Feldman as President of BloomNet; Dinesh Popat transitions to Special Advisor

## Summary
- Feldman previously served at Clear Secure, Gopuff, and Uber; holds MBA from Wharton.
- Feldman granted 34,130 restricted shares vesting in equal annual installments over three years starting March 25, 2025.
- Dinesh Popat stepped down as President of BloomNet, taking role of Special Advisor until departure.
- Feldman assumed role on June 27, 2024; no reportable family relationships or related transactions.

## SEC filing metadata
- accession: 0001437749-24-023687
- form_type: 8-K
- ticker: FLWS
- cik: 0001084869
- company_name: 1 800 FLOWERS COM INC
- filed_at: 2024-07-29T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1084869/000143774924023687/0001437749-24-023687-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1084869/000143774924023687/flws20240726_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-24-023687
- JSON: https://secwatch.observer/filing/0001437749-24-023687.json
- Plain text: https://secwatch.observer/filing/0001437749-24-023687.txt

## Key facts
- Executive change
  Jonathan J. Feldman was appointed as President of BloomNet, Inc. at 1 800 FLOWERS COM INC.
  - Action: appointed
  - Role: President of BloomNet, Inc.
  source text: Today, 1-800-FLOWERS.COM, Inc. (the “Company”) announced that, on June 27, 2024, Jonathan J. Feldman assumed the duties of the role of President of BloomNet, Inc.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1084869/000143774924023687/0001437749-24-023687-index.htm
- Executive change
  Dinesh Popat changed role as Special Advisor to BloomNet at 1 800 FLOWERS COM INC.
  - Action: transitioned
  - Role: Special Advisor to BloomNet
  source text: Also, on June 27, 2024, Dinesh Popat transitioned from his role as President of BloomNet to the role of Special Advisor to BloomNet.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1084869/000143774924023687/0001437749-24-023687-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.