---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-24-028948"
form_type: "8-K"
ticker: "FLNT"
cik: "0001460329"
company_name: "Fluent, Inc."
filed_at: "2024-09-11T23:59:59+00:00"
generated_at: "2026-05-31T05:25:28.643717+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Fluent appoints Ryan Perfit as permanent CFO; salary $376,723 plus bonuses and equity

## Summary
- Ryan Perfit appointed CFO effective September 1, 2024; served as interim CFO since February 1, 2023.
- Annual base salary of $376,723 with bonus potential up to 100% of salary tied to AEBITDA and gross profit targets.
- Initial equity: 25,000 RSUs vesting over 3 years; option for 120,000 shares with performance vesting at 3x and 5x stock price hurdles.
- Employment agreement runs through August 31, 2025 with auto-renewal; termination provisions include severance up to 12 months' salary.
- Press release notes Perfit helped negotiate a $50M debt facility and navigate an FTC settlement during interim tenure.

## SEC filing metadata
- accession: 0001437749-24-028948
- form_type: 8-K
- ticker: FLNT
- cik: 0001460329
- company_name: Fluent, Inc.
- filed_at: 2024-09-11T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1460329/000143774924028948/0001437749-24-028948-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1460329/000143774924028948/flnt20240911_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-24-028948
- JSON: https://secwatch.observer/filing/0001437749-24-028948.json
- Plain text: https://secwatch.observer/filing/0001437749-24-028948.txt

## Key facts
- Executive change
  Ryan Perfit was appointed as Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer at Fluent, Inc..
  - Action: appointed
  - Role: Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer
  source text: On September 9, 2024, Fluent, Inc. (the “Company”) appointed Ryan Perfit to serve as the Company’s Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer effective as of September 1, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1460329/000143774924028948/0001437749-24-028948-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.