---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-24-029061"
form_type: "8-K"
ticker: "BBW"
cik: "0001113809"
company_name: "BUILD-A-BEAR WORKSHOP INC"
filed_at: "2024-09-12T23:59:59+00:00"
generated_at: "2026-05-31T05:09:37.411614+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Build-A-Bear names David Henderson Chief Revenue Officer effective Sept 16, 2024

## Summary
- David Henderson appointed Chief Revenue Officer effective Sept 16, 2024; will drive profitable growth across retail and ecommerce.
- Henderson brings 20+ years experience including CCO at Melissa & Doug and SVP at Hasbro.
- Annual base salary of at least $475,000, bonus target 50% of base, $25,000 signing bonus, equity awards.
- Long-term incentive award of $132,632 (pro-rated from $350,000) split evenly between time-based and performance-based restricted stock.
- Henderson reports to CEO Sharon Price John; oversees retail, ecommerce, warehouse, and expansion opportunities.

## SEC filing metadata
- accession: 0001437749-24-029061
- form_type: 8-K
- ticker: BBW
- cik: 0001113809
- company_name: BUILD-A-BEAR WORKSHOP INC
- filed_at: 2024-09-12T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1113809/000143774924029061/0001437749-24-029061-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1113809/000143774924029061/bbw20240911c_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-24-029061
- JSON: https://secwatch.observer/filing/0001437749-24-029061.json
- Plain text: https://secwatch.observer/filing/0001437749-24-029061.txt

## Key facts
- Executive change
  David Henderson was appointed as Chief Revenue Officer at BUILD-A-BEAR WORKSHOP INC.
  - Action: appointed
  - Role: Chief Revenue Officer
  source text: On September 12, 2024, Build-A-Bear Workshop, Inc. (the “Company”) announced that it had appointed David Henderson, 52, as Chief Revenue Officer, effective as of September 16, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1113809/000143774924029061/0001437749-24-029061-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.