---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-24-032830"
form_type: "8-K"
ticker: "JSDA"
cik: "0001083522"
company_name: "JONES SODA CO."
filed_at: "2024-10-31T23:59:59+00:00"
generated_at: "2026-05-30T07:14:18.159857+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# Jones Soda CEO David Knight departs; Chairman Paul Norman appointed interim CEO

## Summary
- Effective Oct 25, 2024, David Knight departed as President and CEO; Paul Norman named Interim President and CEO.
- Paul Norman, Chairman since 2022, has over 30 years consumer products experience, including President of Kellogg North America.
- Board has launched a search for a permanent CEO with the assistance of an executive search firm.
- Norman stated focus on value-creation strategies and efficient operations during the transition.

## SEC filing metadata
- accession: 0001437749-24-032830
- form_type: 8-K
- ticker: JSDA
- cik: 0001083522
- company_name: JONES SODA CO.
- filed_at: 2024-10-31T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1083522/000143774924032830/0001437749-24-032830-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1083522/000143774924032830/jsda20241031_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-24-032830
- JSON: https://secwatch.observer/filing/0001437749-24-032830.json
- Plain text: https://secwatch.observer/filing/0001437749-24-032830.txt

## Key facts
- Executive change
  Paul Norman was appointed as Interim President and Chief Executive Officer at JONES SODA CO..
  - Action: appointed
  - Role: Interim President and Chief Executive Officer
  source text: Effective as of October 25, 2024, David Knight, the President and Chief Executive Officer of Jones Soda Co. (the “Company”) departed the Company being replaced by Paul Norman, the Chairman of the Board of Directors of the Company, who will serve as Interim President and Chief Executive Officer of the Company effective as of October 25, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1083522/000143774924032830/0001437749-24-032830-index.htm
- Executive change
  David Knight departed as President and Chief Executive Officer at JONES SODA CO..
  - Action: departed
  - Role: President and Chief Executive Officer
  source text: Effective as of October 25, 2024, David Knight, the President and Chief Executive Officer of Jones Soda Co. (the “Company”) departed the Company being replaced by Paul Norman, the Chairman of the Board of Directors of the Company, who will serve as Interim President and Chief Executive Officer of the Company effective as of October 25, 2024.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1083522/000143774924032830/0001437749-24-032830-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.