---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-25-017192"
form_type: "8-K"
ticker: "FLNT"
cik: "0001460329"
company_name: "Fluent, Inc."
filed_at: "2025-05-15T23:59:59+00:00"
generated_at: "2026-05-21T04:50:15.757090+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Fluent Q1 2025 revenue falls 16% to $55.2M; Commerce Media revenue up 99%

## Summary
- Net loss of $8.3M ($0.39 per share) vs $6.3M loss in Q1 2024; adjusted net loss $6.7M ($0.31).
- Commerce Media Solutions revenue surged 99% YoY to $12.7M, now 23% of consolidated revenue.
- Owned & Operated revenue dropped 30% to $31.1M due to social media supply reduction; attrition continues into Q2.
- Adjusted EBITDA was -$3.1M; company expects positive adjusted EBITDA in H2 2025 as Commerce Media scales.
- Post-quarter launched Rebuy Ads partnership with Rebuy Engine for Shopify merchants.

## SEC filing metadata
- accession: 0001437749-25-017192
- form_type: 8-K
- ticker: FLNT
- cik: 0001460329
- company_name: Fluent, Inc.
- filed_at: 2025-05-15T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1460329/000143774925017192/0001437749-25-017192-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1460329/000143774925017192/flnt20250114_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-25-017192
- JSON: https://secwatch.observer/filing/0001437749-25-017192.json
- Plain text: https://secwatch.observer/filing/0001437749-25-017192.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.