{"schema_version":"secwatch.filing_event.v1","accession":"0001437749-25-023286","form_type":"8-K","ticker":"BYRN","cik":"0001354866","company_name":"Byrna Technologies Inc.","filed_at":"2025-07-23T23:59:59+00:00","discovered_at":"2026-05-14T18:02:43.800658+00:00","generated_at":"2026-05-18T03:17:40.716547+00:00","sec_items":["7.01","9.01"],"event_type":"other_material","sentiment":"positive","materiality_score":0.7,"calibrated_materiality_score":0.7,"confidence":"high","headline":"Byrna reports record Q2 revenue $28.5M, Prime Day sales up 28% YoY, retail footprint to exceed 800 by year-end","bullets":["Q2 2025 record revenue $28.5M; Amazon Prime Day sales +28% YoY; Byrna.com July 4th sales +18%.","Amazon share of online sales grew to 34% in Q3 2025 to date, from 12% in Q2 2023.","Retail chain locations expected >500 by end Q3 2025, >800 by FY year-end Nov 2025 (177% YoY increase).","CEO: 60% conversion rate at brick-and-mortar test fires vs 1% online; retail expansion drives growth.","Company plans increased TV advertising and celebrity influencer partnerships."],"urls":{"canonical":"https://secwatch.observer/filing/0001437749-25-023286","json":"https://secwatch.observer/filing/0001437749-25-023286.json","markdown":"https://secwatch.observer/filing/0001437749-25-023286.md","text":"https://secwatch.observer/filing/0001437749-25-023286.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1354866/000143774925023286/0001437749-25-023286-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1354866/000143774925023286/byrn20250722_8k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-18T03:17:40.716547+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}