---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-25-023286"
form_type: "8-K"
ticker: "BYRN"
cik: "0001354866"
company_name: "Byrna Technologies Inc."
filed_at: "2025-07-23T23:59:59+00:00"
generated_at: "2026-05-18T03:17:40.716547+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Byrna reports record Q2 revenue $28.5M, Prime Day sales up 28% YoY, retail footprint to exceed 800 by year-end

## Summary
- Q2 2025 record revenue $28.5M; Amazon Prime Day sales +28% YoY; Byrna.com July 4th sales +18%.
- Amazon share of online sales grew to 34% in Q3 2025 to date, from 12% in Q2 2023.
- Retail chain locations expected >500 by end Q3 2025, >800 by FY year-end Nov 2025 (177% YoY increase).
- CEO: 60% conversion rate at brick-and-mortar test fires vs 1% online; retail expansion drives growth.
- Company plans increased TV advertising and celebrity influencer partnerships.

## SEC filing metadata
- accession: 0001437749-25-023286
- form_type: 8-K
- ticker: BYRN
- cik: 0001354866
- company_name: Byrna Technologies Inc.
- filed_at: 2025-07-23T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1354866/000143774925023286/0001437749-25-023286-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1354866/000143774925023286/byrn20250722_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-25-023286
- JSON: https://secwatch.observer/filing/0001437749-25-023286.json
- Plain text: https://secwatch.observer/filing/0001437749-25-023286.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.