---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-25-023563"
form_type: "8-K"
ticker: null
cik: "0001056285"
company_name: "BRAND HOUSE COLLECTIVE, INC."
filed_at: "2025-07-28T23:59:59+00:00"
generated_at: "2026-05-18T00:07:07.399622+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Kirkland's renamed The Brand House Collective; ticker to TBHC; first Bed Bath & Beyond Home store opens Aug 8

## Summary
- Name changed to The Brand House Collective, Inc. effective July 25, 2025; ticker changes to TBHC on July 29.
- First Bed Bath & Beyond Home store grand opening in Nashville on August 8, 2025.
- CEO Amy Sullivan says the store is 'a fresh start for a brand that means something special to so many families.'
- Shareholders approved board declassification, name change, and equity plan amendment at July 24 annual meeting.
- Opening day promotions include honoring legacy Bed Bath & Beyond coupons and free mattress for first 25 purchasers.

## SEC filing metadata
- accession: 0001437749-25-023563
- form_type: 8-K
- cik: 0001056285
- company_name: BRAND HOUSE COLLECTIVE, INC.
- filed_at: 2025-07-28T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 5.03, 5.07, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1056285/000143774925023563/0001437749-25-023563-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1056285/000143774925023563/kirk20250703_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-25-023563
- JSON: https://secwatch.observer/filing/0001437749-25-023563.json
- Plain text: https://secwatch.observer/filing/0001437749-25-023563.txt

## Key facts
- Governance Changes
  BRAND HOUSE COLLECTIVE, INC.: Changed company name from Kirkland’s, Inc. to The Brand House Collective, Inc (effective 2025-07-25).
  - Change: charter amendment
  - Effective: 2025-07-25
  source text: Additionally, on July 24, 2025, the Company’s shareholders approved an amendment to the Amended and Restated Charter of the Company to change the name of the Company from “Kirkland’s, Inc.” to “The Brand House Collective, Inc.” (the “Name Change”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1056285/000143774925023563/0001437749-25-023563-index.htm
- Governance Changes
  BRAND HOUSE COLLECTIVE, INC.: Declassified the Board of Directors to provide for annual election of directors (effective 2025-07-25).
  - Change: charter amendment
  - Effective: 2025-07-25
  source text: On July 24, 2025, Kirkland’s, Inc.’s (the “Company”) shareholders approved an amendment to the Amended and Restated Chart of the Company to declassify the Company’s Board of Directors and provide for the annual election of directors.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1056285/000143774925023563/0001437749-25-023563-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.