---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-25-026355"
form_type: "8-K"
ticker: "CREX"
cik: "0001356093"
company_name: "CREATIVE REALITIES, INC."
filed_at: "2025-08-13T23:59:59+00:00"
generated_at: "2026-05-17T13:53:12.554513+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Creative Realities Q2 revenue $13.0M, net loss $1.8M; sees stronger H2

## Summary
- Q2 revenue of $13.0M vs $13.1M YoY; sequential growth of 34% from Q1.
- Net loss of $1.8M ($0.17 per diluted share) vs net income $0.6M in prior year.
- Adjusted EBITDA $1.2M down from $1.5M; gross margin fell to 38.5% from 51.8%.
- ARR increased to $18.1M from $17.3M in prior quarter; reduced debt by $3.1M.
- CEO expects accelerated top-line growth and margin expansion in H2 2025.

## SEC filing metadata
- accession: 0001437749-25-026355
- form_type: 8-K
- ticker: CREX
- cik: 0001356093
- company_name: CREATIVE REALITIES, INC.
- filed_at: 2025-08-13T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1356093/000143774925026355/0001437749-25-026355-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1356093/000143774925026355/crex20250812_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-25-026355
- JSON: https://secwatch.observer/filing/0001437749-25-026355.json
- Plain text: https://secwatch.observer/filing/0001437749-25-026355.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.