secwatch.observer — SEC 8-K summary
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Issuer:     CREATIVE REALITIES, INC. (CREX)
CIK:        0001356093
Form:       8-K
Filed at:   2025-08-13T23:59:59+00:00
Accession:  0001437749-25-026355
Event type: earnings
Sentiment:  negative
Materiality: 0.70
Item codes: 2.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Creative Realities Q2 revenue $13.0M, net loss $1.8M; sees stronger H2
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- Q2 revenue of $13.0M vs $13.1M YoY; sequential growth of 34% from Q1.
- Net loss of $1.8M ($0.17 per diluted share) vs net income $0.6M in prior year.
- Adjusted EBITDA $1.2M down from $1.5M; gross margin fell to 38.5% from 51.8%.
- ARR increased to $18.1M from $17.3M in prior quarter; reduced debt by $3.1M.
- CEO expects accelerated top-line growth and margin expansion in H2 2025.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1356093/000143774925026355/0001437749-25-026355-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1356093/000143774925026355/crex20250812_8k.htm
  HTML page:      https://secwatch.observer/filing/0001437749-25-026355

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer