---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-25-026674"
form_type: "8-K"
ticker: "FTLF"
cik: "0001374328"
company_name: "FITLIFE BRANDS, INC."
filed_at: "2025-08-14T23:59:59+00:00"
generated_at: "2026-05-17T12:58:10.540776+00:00"
event_type: "earnings"
sentiment: "neutral"
materiality_score: 0.85
confidence: "high"
source: SEC EDGAR
---

# FitLife Q2 revenue down 5% to $16.1M; completes $42.5M Irwin Naturals buy

## Summary
- Net income $1.7M ($0.18 diluted EPS) vs $2.6M ($0.27) YoY; Adjusted EBITDA $3.3M, down 13%.
- Gross margin fell to 42.8% from 44.8%; online revenue $10.4M (65% of total), down 7% YoY.
- MRC segment revenue down 16%; Dr. Tobias brand declined 16% due to lower Amazon session counts.
- Completed Irwin Naturals acquisition on Aug 8 for $42.5M; financed via $35.75M new term loan from First Citizens.
- Irwin generated ~$60M revenue TTM at ~35% gross margin; FitLife expects ~$1.5M annual SG&A savings.

## SEC filing metadata
- accession: 0001437749-25-026674
- form_type: 8-K
- ticker: FTLF
- cik: 0001374328
- company_name: FITLIFE BRANDS, INC.
- filed_at: 2025-08-14T23:59:59+00:00
- event_type: earnings
- sentiment: neutral
- materiality_score: 0.85
- confidence: high
- sec_items: 2.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1374328/000143774925026674/0001437749-25-026674-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1374328/000143774925026674/ftlf20250814_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-25-026674
- JSON: https://secwatch.observer/filing/0001437749-25-026674.json
- Plain text: https://secwatch.observer/filing/0001437749-25-026674.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.