---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-25-028329"
form_type: "8-K"
ticker: "BYRN"
cik: "0001354866"
company_name: "Byrna Technologies Inc."
filed_at: "2025-09-04T23:59:59+00:00"
generated_at: "2026-05-17T08:15:42.595906+00:00"
event_type: "earnings"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Byrna prelim Q3 revenue $28.2M, +35% YoY; web traffic surges ahead of holiday Q4

## Summary
- Preliminary Q3 revenue $28.2M vs $20.9M a year ago, a record for the fiscal third quarter.
- Dealer channel sales jumped 147% to $7.9M; retail stores up 250% to $0.7M; web sales up 8% to $16.3M.
- Average daily sessions on Byrna.com rose 45% M/M in August to ~52,000; Amazon sessions up to ~23,000.
- End-of-August online conversion rate climbed 57% in final 10 days, hitting 0.9%, lifting sales 47%.
- CEO expects potential new revenue record in Q4 as holiday season approaches with >1,000 chain store locations.

## SEC filing metadata
- accession: 0001437749-25-028329
- form_type: 8-K
- ticker: BYRN
- cik: 0001354866
- company_name: Byrna Technologies Inc.
- filed_at: 2025-09-04T23:59:59+00:00
- event_type: earnings
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1354866/000143774925028329/0001437749-25-028329-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1354866/000143774925028329/byrn20250903_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-25-028329
- JSON: https://secwatch.observer/filing/0001437749-25-028329.json
- Plain text: https://secwatch.observer/filing/0001437749-25-028329.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.