secwatch.observer — SEC 8-K summary
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Issuer:     Byrna Technologies Inc. (BYRN)
CIK:        0001354866
Form:       8-K
Filed at:   2025-09-04T23:59:59+00:00
Accession:  0001437749-25-028329
Event type: earnings
Sentiment:  positive
Materiality: 0.75
Item codes: 2.02, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Byrna prelim Q3 revenue $28.2M, +35% YoY; web traffic surges ahead of holiday Q4
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- Preliminary Q3 revenue $28.2M vs $20.9M a year ago, a record for the fiscal third quarter.
- Dealer channel sales jumped 147% to $7.9M; retail stores up 250% to $0.7M; web sales up 8% to $16.3M.
- Average daily sessions on Byrna.com rose 45% M/M in August to ~52,000; Amazon sessions up to ~23,000.
- End-of-August online conversion rate climbed 57% in final 10 days, hitting 0.9%, lifting sales 47%.
- CEO expects potential new revenue record in Q4 as holiday season approaches with >1,000 chain store locations.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1354866/000143774925028329/0001437749-25-028329-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1354866/000143774925028329/byrn20250903_8k.htm
  HTML page:      https://secwatch.observer/filing/0001437749-25-028329

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer