---
schema_version: "secwatch.filing_event.v1"
accession: "0001437749-26-006389"
form_type: "8-K"
ticker: "TLRY"
cik: "0001731348"
company_name: "Tilray Brands, Inc."
filed_at: "2026-03-02T23:59:59+00:00"
generated_at: "2026-05-15T22:41:46.095603+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.75
calibrated_materiality_score: 0.75
confidence: "high"
source: SEC EDGAR
---

# Tilray Brands acquires BrewDog assets for £33M; eyes $200M annual revenue from acquisition

## Summary
- Acquired BrewDog's global IP, UK brewing ops, and 11 brewpubs for £33M (~$44.1M) via pre-pack administration.
- Acquired assets expected to generate ~$200M annual net revenue and ~$6-$8M adjusted EBITDA in FY2027.
- Combined global beverage platform projected at ~$500M; total Tilray annualized revenue ~$1.2B.
- Separate negotiations ongoing for BrewDog assets in US and Australia, expected to close in ~30 days.
- BrewDog brand includes Punk IPA, Hazy Jane, Wingman, Elvis Juice, Dead Pony Club.

## SEC filing metadata
- accession: 0001437749-26-006389
- form_type: 8-K
- ticker: TLRY
- cik: 0001731348
- company_name: Tilray Brands, Inc.
- filed_at: 2026-03-02T23:59:59+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.75
- calibrated_materiality_score: 0.75
- confidence: high
- sec_items: 1.01, 2.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1731348/000143774926006389/0001437749-26-006389-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1731348/000143774926006389/tlry20260114_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001437749-26-006389
- JSON: https://secwatch.observer/filing/0001437749-26-006389.json
- Plain text: https://secwatch.observer/filing/0001437749-26-006389.txt

## Source-grounded claims
- claim_id: 1f61a000573319184069ef2bbc6dd9927d92ea66
  claim: Tilray Brands, Inc. completed an acquisition involving BrewDog plc for £33,000,000 (or approximately US $44.1 million) (closed 2026-03-02).
  evidence_excerpt: has agreed to guarantee the obligations of Tilray UK under the terms of the Purchase Agreement. The aggregate purchase price for the acquired business and assets acquired is £33,000,000 (or approximately US $44.1 million). Substantially all liabilities of the BrewDog Group arising prior to the closing of the transaction will remain with the BrewDog Group and were
  evidence_url: https://www.sec.gov/Archives/edgar/data/1731348/000143774926006389/0001437749-26-006389-index.htm
- claim_id: 4391a62e2c0f0be5feb14390785cdf8d34df891e
  claim: Tilray Brands, Inc. entered into Business and Asset Sale Agreement with BrewDog plc and certain of its subsidiary undertakings (collectively, the "BrewDog Group") valued at £33,000,000 (or approximately US $44.1 million) (effective 2026-03-02).
  evidence_excerpt: On March 2, 2026, Tilray Brands UK Ltd (“ Tilray UK ”), a company registered in the United Kingdom and wholly owned and controlled by Tilray Brands, Inc. (the “ Company ”), entered into a Business and Asset Sale Agreement (the “ Purchase Agreement ”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1731348/000143774926006389/0001437749-26-006389-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.