Laird Superfood names Mark Johnson CFO, effective Oct 1, 2026

Laird Superfood, Inc.

Mark Johnson appointed CFO effective Oct 1, 2026; will serve as principal financial and accounting officer.
Johnson brings 25+ years CPG finance experience; most recently VP Finance North America at Tropicana Brands Group.
Compensation: $375,000 base salary, 50% target annual cash bonus prorated for 2026, six months severance plus COBRA.
No family relationships or transactions requiring Item 404(a) disclosure noted in the filing.
Press release dated Sept 4, 2026; Johnson reports to CEO Jason Vieth.

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