---
schema_version: "secwatch.filing_event.v1"
accession: "0001472375-26-000025"
form_type: "8-K"
ticker: "AASP"
cik: "0000930245"
company_name: "Agassi Sports Entertainment Corp."
filed_at: "2026-02-10T23:59:59+00:00"
generated_at: "2026-05-16T03:47:15.560341+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# Agassi Sports Entertainment hires George Mackin as strategic consultant for racquet sports growth

## Summary
- George Mackin, former owner of Tennis Media Company and investor in Indian Wells/PlaySight, joins as advisor.
- Mackin built and sold a media rep firm in 1998; led sale of Tennis Media Company to Sinclair in 2017.
- He will advise on media strategy, brand development, event growth, and sports tech initiatives.
- CEO Ronald Boreta says Mackin's experience aligns with ASE's strategy to build a racquet sports platform.

## SEC filing metadata
- accession: 0001472375-26-000025
- form_type: 8-K
- ticker: AASP
- cik: 0000930245
- company_name: Agassi Sports Entertainment Corp.
- filed_at: 2026-02-10T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.35
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/930245/000147237526000025/0001472375-26-000025-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/930245/000147237526000025/ixform8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001472375-26-000025
- JSON: https://secwatch.observer/filing/0001472375-26-000025.json
- Plain text: https://secwatch.observer/filing/0001472375-26-000025.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.