---
schema_version: "secwatch.filing_event.v1"
accession: "0001472375-26-000054"
form_type: "8-K"
ticker: "AASP"
cik: "0000930245"
company_name: "Agassi Sports Entertainment Corp."
filed_at: "2026-02-25T23:59:59+00:00"
generated_at: "2026-05-16T00:36:44.937845+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# Agassi Sports Entertainment appoints MKTG Sports + Entertainment as global PR Agency of Record

## Summary
- Appointed MKTG Sports + Entertainment (dentsu) as PR Agency of Record; effective Feb 25, 2026.
- PR team led by Stephanie Rudnick; account manager Emmanuel Cavaleri; US and Australia coverage.
- Agency to lead brand positioning, product launch support, earned media, executive visibility.
- Appointment supports Agassi Intelligence platform: AI coaching, swing analysis, equipment recommendations.

## SEC filing metadata
- accession: 0001472375-26-000054
- form_type: 8-K
- ticker: AASP
- cik: 0000930245
- company_name: Agassi Sports Entertainment Corp.
- filed_at: 2026-02-25T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.35
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/930245/000147237526000054/0001472375-26-000054-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/930245/000147237526000054/ixform8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001472375-26-000054
- JSON: https://secwatch.observer/filing/0001472375-26-000054.json
- Plain text: https://secwatch.observer/filing/0001472375-26-000054.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.