---
schema_version: "secwatch.filing_event.v1"
accession: "0001477720-25-000132"
form_type: "8-K"
ticker: "ASAN"
cik: "0001477720"
company_name: "Asana, Inc."
filed_at: "2025-06-25T23:59:59+00:00"
generated_at: "2026-05-18T19:15:38.920462+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Asana names Dan Rogers as CEO effective July 21; co-founder Moskovitz becomes Chair

## Summary
- Dan Rogers, former CEO of LaunchDarkly, appointed CEO of Asana, succeeding Dustin Moskovitz.
- Moskovitz transitions to non-employee Board Chair, focusing on product vision and AI initiatives.
- Rogers receives $650k base salary, $650k target bonus, RSUs of $18.2M, and PSUs of $16.8M.
- Rogers previously served as President at Rubrik and CMO at ServiceNow.
- Asana reports over 170,000 customers, 85%+ of Fortune 500, and >$700M annual revenue.

## SEC filing metadata
- accession: 0001477720-25-000132
- form_type: 8-K
- ticker: ASAN
- cik: 0001477720
- company_name: Asana, Inc.
- filed_at: 2025-06-25T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1477720/000147772025000132/0001477720-25-000132-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1477720/000147772025000132/asan-20250623.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001477720-25-000132
- JSON: https://secwatch.observer/filing/0001477720-25-000132.json
- Plain text: https://secwatch.observer/filing/0001477720-25-000132.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.