secwatch.observer — SEC 8-K summary
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Issuer:     Asana, Inc. (ASAN)
CIK:        0001477720
Form:       8-K
Filed at:   2025-06-25T23:59:59+00:00
Accession:  0001477720-25-000132
Event type: leadership
Sentiment:  neutral
Materiality: 0.80
Item codes: 5.02, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Asana names Dan Rogers as CEO effective July 21; co-founder Moskovitz becomes Chair
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- Dan Rogers, former CEO of LaunchDarkly, appointed CEO of Asana, succeeding Dustin Moskovitz.
- Moskovitz transitions to non-employee Board Chair, focusing on product vision and AI initiatives.
- Rogers receives $650k base salary, $650k target bonus, RSUs of $18.2M, and PSUs of $16.8M.
- Rogers previously served as President at Rubrik and CMO at ServiceNow.
- Asana reports over 170,000 customers, 85%+ of Fortune 500, and >$700M annual revenue.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1477720/000147772025000132/0001477720-25-000132-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1477720/000147772025000132/asan-20250623.htm
  HTML page:      https://secwatch.observer/filing/0001477720-25-000132

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer