---
schema_version: "secwatch.filing_event.v1"
accession: "0001477932-23-000885"
form_type: "8-K"
ticker: "TAAG"
cik: "0001386044"
company_name: "Awareness Group, Inc."
filed_at: "2023-02-10T23:59:59+00:00"
generated_at: "2026-06-19T17:46:46.328167+00:00"
event_type: "m_and_a"
sentiment: "neutral"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# Freedom Holdings acquired by MedCann in reverse merger; control shifts to cannabis firm

## Summary
- MedCann purchases 40M restricted common shares of Freedom for $50,000; assumes debt and operating costs.
- CEO Brian Kistler resigns all officer/director roles, stays as advisor for 2 years.
- John Vivian, CEO of MedCann, appointed Chairman and CEO of Freedom; Robin Wright named CFO; Richard Volpe appointed EVP.
- Freedom becomes majority-owned subsidiary of MedCann; company shifts focus to cannabis (CBD/THC beverages, medical treatment).
- All financial disclosures to be brought current.

## SEC filing metadata
- accession: 0001477932-23-000885
- form_type: 8-K
- ticker: TAAG
- cik: 0001386044
- company_name: Awareness Group, Inc.
- filed_at: 2023-02-10T23:59:59+00:00
- event_type: m_and_a
- sentiment: neutral
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 1.01, 5.01, 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/0001477932-23-000885-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/fhld_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001477932-23-000885
- JSON: https://secwatch.observer/filing/0001477932-23-000885.json
- Plain text: https://secwatch.observer/filing/0001477932-23-000885.txt

## Key facts
- Executive change
  Robin Wright was appointed as Chief Financial Officer at Awareness Group, Inc..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On February 3, 2023 Robin Wright was appointed as the Chief Financial Officer and member of the Board of Directors.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/0001477932-23-000885-index.htm
- Executive change
  Richard P. Volpe was appointed as Executive Vice President at Awareness Group, Inc..
  - Action: appointed
  - Role: Executive Vice President
  source text: On February 3. 2023 Richard P. Volpe was appointed as Executive Vice President and member of the Board of Directors.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/0001477932-23-000885-index.htm
- Executive change
  Brian Kistler resigned as Officer and Director at Awareness Group, Inc..
  - Action: resigned
  - Role: Officer and Director
  source text: On February 3, 2023 Brian Kistler resigned all positions as Officer and Director according to the terms of the Binding Definitive Agreement with MEDcann Industries.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/0001477932-23-000885-index.htm
- Executive change
  John E. Vivian was appointed as Chief Executive Officer and Chairman of the Board at Awareness Group, Inc..
  - Action: appointed
  - Role: Chief Executive Officer and Chairman of the Board
  source text: On February 3, 2023 John E. Vivian, was simultaneously appointed as the Company Chief Executive Officer and Chairman of the Board of Directors.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/0001477932-23-000885-index.htm
- M&A Transactions
  Awareness Group, Inc. underwent a change of control involving MedCann Industries, Inc. (closed 2023-02-03).
  - Action: change of control
  - Counterparty: MedCann Industries, Inc.
  - Closing: 2023-02-03
  source text: On February 3, 2023, we closed the acquisition of the common shares of Freedom Holdings, Inc. by MEDcann Industries and according to the terms of the agreement the control of the Company changed to MEDcann Industries
  evidence_url: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/0001477932-23-000885-index.htm
- Material Agreements
  Awareness Group, Inc. entered into Definitive Agreement with MedCann Industries, Inc. valued at $50,000.00 (effective 2023-01-18).
  - Action: entry
  - Agreement: merger
  - Counterparty: MedCann Industries, Inc.
  - Value: $50,000.00
  - Effective: 2023-01-18
  source text: Entry into a Material Definitive Agreement On January 18, 2023 the Company entered into a Definitive Agreement with MedCann Industries, Inc.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1386044/000147793223000885/0001477932-23-000885-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.