---
schema_version: "secwatch.filing_event.v1"
accession: "0001477932-25-004167"
form_type: "8-K"
ticker: "UPXI"
cik: "0001775194"
company_name: "UPEXI, INC."
filed_at: "2025-05-23T23:59:59+00:00"
generated_at: "2026-05-20T14:53:18.334385+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# Upexi appoints Brian Rudick as CSO to lead crypto strategy and IR

## Summary
- Brian Rudick, CFA, appointed Chief Strategy Officer effective May 22, 2025.
- Salary $300k, plus $950k signing/performance bonus payable by Dec 31, 2025.
- Granted 400,000 restricted stock shares vesting over first year of employment.
- Rudick will oversee crypto (Solana) strategy, marketing, and investor relations.
- Previously Head of Research at GSR, lead investor in Upexi's $100M private placement.

## SEC filing metadata
- accession: 0001477932-25-004167
- form_type: 8-K
- ticker: UPXI
- cik: 0001775194
- company_name: UPEXI, INC.
- filed_at: 2025-05-23T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1775194/000147793225004167/0001477932-25-004167-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1775194/000147793225004167/upxi_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001477932-25-004167
- JSON: https://secwatch.observer/filing/0001477932-25-004167.json
- Plain text: https://secwatch.observer/filing/0001477932-25-004167.txt

## Key facts
- Executive change
  Brian Rudick was appointed as Chief Strategy Officer at UPEXI, INC..
  - Action: appointed
  - Role: Chief Strategy Officer
  source text: On May 22, 2025 (the “Effective Date”), Upexi, Inc., a Nevada corporation (the “Company”), appointed Brian Rudick as Chief Strategy Officer (CSO) of the Company.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1775194/000147793225004167/0001477932-25-004167-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.