---
schema_version: "secwatch.filing_event.v1"
accession: "0001477932-26-005919"
form_type: "8-K"
ticker: "ONAR"
cik: "0001682265"
company_name: "Onar Holding Corp"
filed_at: "2026-09-30T11:05:33+00:00"
generated_at: "2026-10-12T13:57:05.626647+00:00"
event_type: "m_and_a"
sentiment: "positive"
materiality_score: 0.8
calibrated_materiality_score: 0.8
confidence: "high"
source: SEC EDGAR
---

# ONAR completes Advertise Purple acquisition for up to $27.8M; adds $17.1M revenue, $4.4M net income

## Summary
- Consideration: $12.825M cash plus $7.0M unsecured Seller Note and up to $8.0M earnout ($2M/$3M/$3M for three annual periods from Oct 1, 2026 to Sep 30, 2029); total up to $27.825M.
- Seller Note: 8.0% simple interest, interest payable quarterly from Nov 1, 2026, principal due at 36 months; unsecured and subordinated to senior debt; ONAR guaranteed the obligation.
- Advertise Purple posted ~$17.1M FY2025 net revenue, $4.4M net income and ~$6.6M adjusted EBITDA; combined pro forma FY2025 revenue ~$23.5M, about 7x ONAR standalone.
- Advertise Purple manages affiliate programs for 400+ brands with no client above ~5% of revenue; its Bloom platform holds 111M+ performance records and joins ONAR Labs with Retina AI and Cortex.
- Advertise Purple CEO Jonathan Moisan and CGO Rowland Hazard stay to lead the business; deal funded by the $15M financing announced Sept 29, and ONAR says three of four July priorities are done.

## SEC filing metadata
- accession: 0001477932-26-005919
- form_type: 8-K
- ticker: ONAR
- cik: 0001682265
- company_name: Onar Holding Corp
- filed_at: 2026-09-30T11:05:33+00:00
- event_type: m_and_a
- sentiment: positive
- materiality_score: 0.8
- calibrated_materiality_score: 0.8
- confidence: high
- sec_items: 1.01, 2.03, 2.01, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1682265/000147793226005919/0001477932-26-005919-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1682265/000147793226005919/onar_8k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001477932-26-005919
- JSON: https://secwatch.observer/filing/0001477932-26-005919.json
- Plain text: https://secwatch.observer/filing/0001477932-26-005919.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.