secwatch.observer — SEC 8-K summary
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Issuer:     Onar Holding Corp (ONAR)
CIK:        0001682265
Form:       8-K
Filed at:   2026-09-30T11:05:33+00:00
Accession:  0001477932-26-005919
Event type: m_and_a
Sentiment:  positive
Materiality: 0.80
Item codes: 1.01, 2.03, 2.01, 7.01, 9.01
LLM model:  deepseek-v4.1-flash:cloud@v2

ONAR completes Advertise Purple acquisition for up to $27.8M; adds $17.1M revenue, $4.4M net income
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- Consideration: $12.825M cash plus $7.0M unsecured Seller Note and up to $8.0M earnout ($2M/$3M/$3M for three annual periods from Oct 1, 2026 to Sep 30, 2029); total up to $27.825M.
- Seller Note: 8.0% simple interest, interest payable quarterly from Nov 1, 2026, principal due at 36 months; unsecured and subordinated to senior debt; ONAR guaranteed the obligation.
- Advertise Purple posted ~$17.1M FY2025 net revenue, $4.4M net income and ~$6.6M adjusted EBITDA; combined pro forma FY2025 revenue ~$23.5M, about 7x ONAR standalone.
- Advertise Purple manages affiliate programs for 400+ brands with no client above ~5% of revenue; its Bloom platform holds 111M+ performance records and joins ONAR Labs with Retina AI and Cortex.
- Advertise Purple CEO Jonathan Moisan and CGO Rowland Hazard stay to lead the business; deal funded by the $15M financing announced Sept 29, and ONAR says three of four July priorities are done.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1682265/000147793226005919/0001477932-26-005919-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1682265/000147793226005919/onar_8k.htm
  HTML page:      https://secwatch.observer/filing/0001477932-26-005919

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer