---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-23-003632"
form_type: "8-K"
ticker: "REED"
cik: "0001140215"
company_name: "REED'S, INC."
filed_at: "2023-02-06T23:59:59+00:00"
generated_at: "2026-06-19T23:49:54.380355+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.3
calibrated_materiality_score: 0.3
confidence: "high"
source: SEC EDGAR
---

# Reed's appoints Christopher Burleson as Chief Commercial Officer effective Feb 1, 2023

## Summary
- Christopher Burleson, age 41, appointed CCO effective Feb 1, 2023; will lead sales and supply chain initiatives.
- Burleson previously served as CCO of Kin Social Tonics and VP/GM at Fever Tree USA.
- He receives $300,000 salary, target bonus of 35% of salary, and an RSA grant of ~18,160 shares valued at $75,000.
- Burleson brings over 15 years of sales leadership; former competitor at Fever Tree expanded distribution by 100,000+ points.

## SEC filing metadata
- accession: 0001493152-23-003632
- form_type: 8-K
- ticker: REED
- cik: 0001140215
- company_name: REED'S, INC.
- filed_at: 2023-02-06T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.3
- calibrated_materiality_score: 0.3
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1140215/000149315223003632/0001493152-23-003632-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1140215/000149315223003632/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-23-003632
- JSON: https://secwatch.observer/filing/0001493152-23-003632.json
- Plain text: https://secwatch.observer/filing/0001493152-23-003632.txt

## Key facts
- Executive change
  Christopher Burleson was appointed as Chief Commercial Officer at REED'S, INC..
  - Action: appointed
  - Role: Chief Commercial Officer
  source text: announced today the appointment of Christopher Burleson, age 41, as Chief Commercial Officer, effective February 1, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000149315223003632/0001493152-23-003632-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.