M&A
confidence high
sentiment positive
materiality 0.30
Where Food Comes From invests in seafood traceability firm BlueTrace
Where Food Comes From, Inc.
- WFCF made a minor equity investment in BlueTrace, a cloud-based seafood traceability company.
- BlueTrace has >350 customers, mostly in the shellfish industry, across most U.S. coastal states and Canadian provinces.
- BlueTrace recently completed an oversubscribed stock offering led by venture capital and angel investors.
- WFCF expects to collaborate with BlueTrace on seafood traceability, including the FishCARE sustainability standard.
- BlueTrace's solution helps comply with ISSC standards and the Food Safety Modernization Act expanding traceability.