---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-23-025129"
form_type: "8-K"
ticker: "MFON"
cik: "0001447380"
company_name: "MOBIVITY HOLDINGS CORP."
filed_at: "2023-07-20T23:59:59+00:00"
generated_at: "2026-06-13T05:32:41.145038+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Mobivity appoints William T. Sanchez as CFO effective July 17, 2023

## Summary
- William T. Sanchez named CFO, replacing Skye Fossey-Tomaske who returns to Corporate Controller role.
- Sanchez was CAO of MariaDB plc; prior roles at Applied Molecular Transport, eGain, and PricewaterhouseCoopers.
- Annual salary $280,000 with eligibility for 33% annual bonus; initial option grant of 700,000 shares with 4-year vesting.
- Sanchez holds a BS from UC Berkeley and is a CPA; no family relationships or reportable transactions disclosed.

## SEC filing metadata
- accession: 0001493152-23-025129
- form_type: 8-K
- ticker: MFON
- cik: 0001447380
- company_name: MOBIVITY HOLDINGS CORP.
- filed_at: 2023-07-20T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1447380/000149315223025129/0001493152-23-025129-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1447380/000149315223025129/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-23-025129
- JSON: https://secwatch.observer/filing/0001493152-23-025129.json
- Plain text: https://secwatch.observer/filing/0001493152-23-025129.txt

## Key facts
- Executive change
  Skye Fossey-Tomaske departed as Interim Chief Financial Officer at MOBIVITY HOLDINGS CORP..
  - Action: stepped down
  - Role: Interim Chief Financial Officer
  source text: Skye Fossey-Tomaske, who has been serving as the Company’s Interim Chief Financial Officer in addition to her role as Corporate Controller of the Company, will step down from her role as the Interim Chief Financial Officer upon the effectiveness of Mr. Sanchez’s appointment.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1447380/000149315223025129/0001493152-23-025129-index.htm
- Executive change
  William T. Sanchez was appointed as Chief Financial Officer at MOBIVITY HOLDINGS CORP..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On July 17, 2023, Mobivity Holdings Corp. (the “Company”) announced that William T. Sanchez was appointed to serve as the Chief Financial Officer of the Company, effective as of July 17, 2023.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1447380/000149315223025129/0001493152-23-025129-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.