---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-23-026978"
form_type: "8-K"
ticker: "AREB"
cik: "0001648087"
company_name: "AMERICAN REBEL HOLDINGS INC"
filed_at: "2023-08-07T23:59:59+00:00"
generated_at: "2026-06-12T04:23:57.545448+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# American Rebel enters sponsorship with Tony Stewart Racing for up to $800,000

## Summary
- Sponsorship fee up to $800,000; initial term through Dec 31, 2023, auto-renewing to July 31, 2025.
- American Rebel will be primary sponsor of Matt Hagan's Funny Car at Menards NHRA Nationals and NHRA Midwest Nationals.
- Also serves as associate partner for remainder of 2023 and full 2024 season with additional primary races TBD.
- Partnership ties to vendor relationship with Menards to sell American Rebel safes and ammo lockers.

## SEC filing metadata
- accession: 0001493152-23-026978
- form_type: 8-K
- ticker: AREB
- cik: 0001648087
- company_name: AMERICAN REBEL HOLDINGS INC
- filed_at: 2023-08-07T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 1.01, 2.03, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1648087/000149315223026978/0001493152-23-026978-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1648087/000149315223026978/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-23-026978
- JSON: https://secwatch.observer/filing/0001493152-23-026978.json
- Plain text: https://secwatch.observer/filing/0001493152-23-026978.txt

## Key facts
- Debt Financings
  AMERICAN REBEL HOLDINGS INC reported a financing event involving debt of up to $800,000 with Tony Stewart Racing Nitro, LLC.
  - Principal: up to $800,000
  - Counterparty: Tony Stewart Racing Nitro, LLC
  source text: he Registrant entered into a Sponsorship Agreement (the “Sponsorship Agreement”) with Tony Stewart Racing Nitro, LLC, d/b/a TSR Nitro (the “TSRN”), a race team operating a Funny Car Team competing full time with the NHRA (the “Series”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1648087/000149315223026978/0001493152-23-026978-index.htm
- Material Agreements
  AMERICAN REBEL HOLDINGS INC entered into Sponsorship Agreement with Tony Stewart Racing Nitro, LLC, d/b/a TSR Nitro valued at up to $800,000 (effective 2023-07-01).
  - Action: entry
  - Counterparty: Tony Stewart Racing Nitro, LLC, d/b/a TSR Nitro
  - Value: up to $800,000
  - Effective: 2023-07-01
  source text: the Registrant entered into a Sponsorship Agreement (the “Sponsorship Agreement”) with Tony Stewart Racing Nitro, LLC, d/b/a TSR Nitro (the “TSRN”), a race team operating a Funny Car Team competing full time with the NHRA (the “Series”).
  evidence_url: https://www.sec.gov/Archives/edgar/data/1648087/000149315223026978/0001493152-23-026978-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.