other material
confidence high
sentiment positive
materiality 0.50
Superlatus (TRxADE subsidiary) to launch pulse-based protein snacks under Brave Robot in early 2024
Scienture Holdings, Inc.
- Dr. Gino Bortone, inventor of Twisted Cheetos, named CTO of Superlatus.
- New pulse-based twisted protein snacks: 112 cal, 8g protein, 300% more protein than traditional snacks.
- Price under $2 per bag; already sold in 300 Federated Co-Operatives in Canada under private labels.
- Company targets US school snack market with better-for-you positioning and early 2024 launch.