---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-23-038437"
form_type: "8-K"
ticker: "REED"
cik: "0001140215"
company_name: "REED'S, INC."
filed_at: "2023-10-27T23:59:59+00:00"
generated_at: "2026-06-09T06:45:11.132056+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.2
calibrated_materiality_score: 0.2
confidence: "high"
source: SEC EDGAR
---

# Reed's Inc. names interim CFO Joann Tinnelly as permanent CFO

## Summary
- Joann Tinnelly appointed permanent CFO effective Oct. 26, 2023; served as interim since March 31, 2023.
- Tinnelly has been VP & Corporate Controller since July 2018, CPA with 30+ years experience.
- No change in compensation for permanent role; CEO praises her execution as interim CFO.
- Company reaffirms goals to expand gross margins and generate positive modified EBITDA and cash flow.

## SEC filing metadata
- accession: 0001493152-23-038437
- form_type: 8-K
- ticker: REED
- cik: 0001140215
- company_name: REED'S, INC.
- filed_at: 2023-10-27T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.2
- calibrated_materiality_score: 0.2
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1140215/000149315223038437/0001493152-23-038437-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1140215/000149315223038437/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-23-038437
- JSON: https://secwatch.observer/filing/0001493152-23-038437.json
- Plain text: https://secwatch.observer/filing/0001493152-23-038437.txt

## Key facts
- Executive change
  Joann Tinnelly was appointed as Chief Financial Officer at REED'S, INC..
  - Action: appointed
  - Role: Chief Financial Officer
  source text: On October 19, 2023, the board of directors of Reed’s, Inc., a Delaware corporation (“Reed’s or the “company”), appointed Joann Tinnelly, age 54, to serve as its permanent Chief Financial Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000149315223038437/0001493152-23-038437-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.