---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-24-002369"
form_type: "8-K"
ticker: "STCB"
cik: "0001539850"
company_name: "Starco Brands, Inc."
filed_at: "2024-01-16T23:59:59+00:00"
generated_at: "2026-06-06T23:12:19.133769+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Whipshots by Starco Brands hits 4M cans sold, 58K distribution points in 2023

## Summary
- 4M cans sold since 2022 launch; monthly average >250K cans.
- 58,000 points of distribution in 2023, up 125% YoY; now in 39 states + D.C.
- Shipments >230K cases in 2023, a 73% increase over 2022.
- New seasonal flavors (Lime, Pumpkin Spice, Peppermint) boosted core sales.
- Marketing campaigns with AMC Theatres and Patti's Good Life generated 2B+ media impressions.

## SEC filing metadata
- accession: 0001493152-24-002369
- form_type: 8-K
- ticker: STCB
- cik: 0001539850
- company_name: Starco Brands, Inc.
- filed_at: 2024-01-16T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1539850/000149315224002369/0001493152-24-002369-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1539850/000149315224002369/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-24-002369
- JSON: https://secwatch.observer/filing/0001493152-24-002369.json
- Plain text: https://secwatch.observer/filing/0001493152-24-002369.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.