---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-24-015332"
form_type: "8-K"
ticker: "QXL"
cik: "0000797542"
company_name: "Viewbix Inc."
filed_at: "2024-04-19T23:59:59+00:00"
generated_at: "2026-06-03T17:37:28.530968+00:00"
event_type: "other_material"
sentiment: "negative"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "medium"
source: SEC EDGAR
---

# Viewbix subsidiary Cortex loses major customer due to MFA policy changes; revenue outlook materially impacted

## Summary
- Cortex Media, majority-owned by Viewbix's subsidiary Gix Media, was notified that a significant customer stopped advertising on its sites.
- The customer decision follows programmatic advertisers prioritizing non-MFA categories and imposing publishing restrictions on "Made for Advertising" sites.
- Cortex anticipates a significant negative impact on future revenue from this loss.
- Viewbix board evaluating measures: cost reduction, new revenue sources, bank loan renegotiation, and debt/equity fundraising for Cortex and Gix Media.

## SEC filing metadata
- accession: 0001493152-24-015332
- form_type: 8-K
- ticker: QXL
- cik: 0000797542
- company_name: Viewbix Inc.
- filed_at: 2024-04-19T23:59:59+00:00
- event_type: other_material
- sentiment: negative
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: medium
- sec_items: 8.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/797542/000149315224015332/0001493152-24-015332-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/797542/000149315224015332/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-24-015332
- JSON: https://secwatch.observer/filing/0001493152-24-015332.json
- Plain text: https://secwatch.observer/filing/0001493152-24-015332.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.