{"schema_version":"secwatch.filing_event.v1","accession":"0001493152-24-030105","form_type":"8-K","ticker":"DBGI","cik":"0001668010","company_name":"Digital Brands Group, Inc.","filed_at":"2024-08-02T23:59:59+00:00","discovered_at":"2026-05-14T18:03:14.035233+00:00","generated_at":"2026-05-31T13:28:38.854428+00:00","sec_items":["7.01","9.01"],"event_type":"other_material","sentiment":"positive","materiality_score":0.6,"calibrated_materiality_score":0.6,"confidence":"high","headline":"Digital Brands Group reports 144% order increase for DSTLD after launching new BYOB DTC strategy","bullets":["DSTLD orders rose 144% since mid-June launch of new 'Build Your Own Bundle' (BYOB) strategy.","Email campaigns featuring BYOB promotion drove order increases of over 400% for DSTLD.","CEO Hil Davis says successful BYOB strategy can expand to other portfolio brands and support a new brand launch."],"urls":{"canonical":"https://secwatch.observer/filing/0001493152-24-030105","json":"https://secwatch.observer/filing/0001493152-24-030105.json","markdown":"https://secwatch.observer/filing/0001493152-24-030105.md","text":"https://secwatch.observer/filing/0001493152-24-030105.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1668010/000149315224030105/0001493152-24-030105-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1668010/000149315224030105/form8-k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-31T13:28:38.854428+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}