---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-24-030105"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2024-08-02T23:59:59+00:00"
generated_at: "2026-05-31T13:28:38.854428+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Digital Brands Group reports 144% order increase for DSTLD after launching new BYOB DTC strategy

## Summary
- DSTLD orders rose 144% since mid-June launch of new 'Build Your Own Bundle' (BYOB) strategy.
- Email campaigns featuring BYOB promotion drove order increases of over 400% for DSTLD.
- CEO Hil Davis says successful BYOB strategy can expand to other portfolio brands and support a new brand launch.

## SEC filing metadata
- accession: 0001493152-24-030105
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2024-08-02T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315224030105/0001493152-24-030105-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315224030105/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-24-030105
- JSON: https://secwatch.observer/filing/0001493152-24-030105.json
- Plain text: https://secwatch.observer/filing/0001493152-24-030105.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.