---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-24-033185"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2024-08-20T23:59:59+00:00"
generated_at: "2026-05-31T08:28:41.486003+00:00"
event_type: "earnings"
sentiment: "negative"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# Digital Brands Q2 revenue drops to $3.4M; net loss $3.5M; pays off $5M debt

## Summary
- Net revenue of $3.4M, down 24% YoY from $4.5M, due to no digital advertising spend.
- Net loss of $3.5M ($2.08 per diluted share) vs net loss of $5.7M (excluding $10.7M non-cash benefit) a year ago.
- Gross margin fell to 45.9% from 52.0%, reflecting lower-margin e-commerce mix.
- G&A expenses reduced 27% to $2.9M; sales & marketing spend cut to $615K from $1.1M.
- CEO says company paid off over $5M in debt/H1 2024; digital ads resumed with 2.6x-2.9x ROAS.

## SEC filing metadata
- accession: 0001493152-24-033185
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2024-08-20T23:59:59+00:00
- event_type: earnings
- sentiment: negative
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 2.02, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315224033185/0001493152-24-033185-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315224033185/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-24-033185
- JSON: https://secwatch.observer/filing/0001493152-24-033185.json
- Plain text: https://secwatch.observer/filing/0001493152-24-033185.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.