{"schema_version":"secwatch.filing_event.v1","accession":"0001493152-24-034929","form_type":"8-K","ticker":"DBGI","cik":"0001668010","company_name":"Digital Brands Group, Inc.","filed_at":"2024-09-04T23:59:59+00:00","discovered_at":"2026-05-14T18:03:14.035788+00:00","generated_at":"2026-05-31T06:27:13.750447+00:00","sec_items":["7.01","9.01"],"event_type":"other_material","sentiment":"positive","materiality_score":0.55,"calibrated_materiality_score":0.55,"confidence":"high","headline":"Digital Brands Group launches new DTC brand AVO after successful beta test","bullets":["AVO is a women's apparel brand offering premium handmade-in-LA garments at prices closer to fast fashion.","Company cites beta test sell-through results and retail store sales as evidence of strong product-market fit.","AVO launched with premium fabric t-shirts; plans monthly product drops and expansion into tops and bottoms.","Management sees a significant TAM opportunity similar to other value-driven brands."],"urls":{"canonical":"https://secwatch.observer/filing/0001493152-24-034929","json":"https://secwatch.observer/filing/0001493152-24-034929.json","markdown":"https://secwatch.observer/filing/0001493152-24-034929.md","text":"https://secwatch.observer/filing/0001493152-24-034929.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/1668010/000149315224034929/0001493152-24-034929-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/1668010/000149315224034929/form8-k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-31T06:27:13.750447+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}