---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-24-034929"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2024-09-04T23:59:59+00:00"
generated_at: "2026-05-31T06:27:13.750447+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Digital Brands Group launches new DTC brand AVO after successful beta test

## Summary
- AVO is a women's apparel brand offering premium handmade-in-LA garments at prices closer to fast fashion.
- Company cites beta test sell-through results and retail store sales as evidence of strong product-market fit.
- AVO launched with premium fabric t-shirts; plans monthly product drops and expansion into tops and bottoms.
- Management sees a significant TAM opportunity similar to other value-driven brands.

## SEC filing metadata
- accession: 0001493152-24-034929
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2024-09-04T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315224034929/0001493152-24-034929-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315224034929/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-24-034929
- JSON: https://secwatch.observer/filing/0001493152-24-034929.json
- Plain text: https://secwatch.observer/filing/0001493152-24-034929.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.