---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-24-048821"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2024-12-05T23:59:59+00:00"
generated_at: "2026-05-29T07:18:33.074716+00:00"
event_type: "other_material"
sentiment: "positive"
materiality_score: 0.35
calibrated_materiality_score: 0.35
confidence: "high"
source: SEC EDGAR
---

# DBG partners with VAYNERCOMMERCE to launch AVO on TikTok Shop and TikTok Live

## Summary
- Partnered with VAYNERCOMMERCE to launch AVO on TikTok Shop and TikTok Live, using their studios and influencer talent.
- Initial launch covers AVO products; Sundry products planned for Q1 2025.
- CEO Hil Davis describes this as the third step in DBG's new digital strategy.

## SEC filing metadata
- accession: 0001493152-24-048821
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2024-12-05T23:59:59+00:00
- event_type: other_material
- sentiment: positive
- materiality_score: 0.35
- calibrated_materiality_score: 0.35
- confidence: high
- sec_items: 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315224048821/0001493152-24-048821-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315224048821/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-24-048821
- JSON: https://secwatch.observer/filing/0001493152-24-048821.json
- Plain text: https://secwatch.observer/filing/0001493152-24-048821.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.