---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-25-005245"
form_type: "8-K"
ticker: "REED"
cik: "0001140215"
company_name: "REED'S, INC."
filed_at: "2025-02-06T23:59:59+00:00"
generated_at: "2026-05-27T01:26:52.841396+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.6
calibrated_materiality_score: 0.6
confidence: "high"
source: SEC EDGAR
---

# Reed's appoints Douglas McCurdy as CFO, Tinnelly transitions to CAO

## Summary
- Douglas W. McCurdy to become CFO effective Feb 10, 2025, with a base salary of $323,000 and target bonus of 30%.
- Joann Tinnelly transitions from CFO to Chief Accounting Officer effective same date.
- Salvatore Vassallo appointed Vice President of Operations, bringing CPG supply chain experience.
- McCurdy previously served at Roberts & Ryan, REZI, and Torrential; holds MBA from University of Chicago.
- CEO Norman Snyder stated leadership changes and strengthened balance sheet position Reed's for 2025 growth.

## SEC filing metadata
- accession: 0001493152-25-005245
- form_type: 8-K
- ticker: REED
- cik: 0001140215
- company_name: REED'S, INC.
- filed_at: 2025-02-06T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.6
- calibrated_materiality_score: 0.6
- confidence: high
- sec_items: 1.01, 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1140215/000149315225005245/0001493152-25-005245-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1140215/000149315225005245/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-25-005245
- JSON: https://secwatch.observer/filing/0001493152-25-005245.json
- Plain text: https://secwatch.observer/filing/0001493152-25-005245.txt

## Key facts
- Executive change
  Joann Tinnelly changed role as Chief Accounting Officer at REED'S, INC..
  - Action: transition
  - Role: Chief Accounting Officer
  source text: Joann Tinnelly, Reed’s Chief Financial Officer, has agreed to transition to the position of Chief Accounting Officer effective February 10, 2025.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000149315225005245/0001493152-25-005245-index.htm
- Executive change
  Douglas W. McCurdy was appointed as Chief Financial Officer at REED'S, INC..
  - Action: assume
  - Role: Chief Financial Officer
  source text: Effective February 10, 2025, Douglas W. McCurdy, age 59, will assume the role of Chief Financial Officer.
  evidence_url: https://www.sec.gov/Archives/edgar/data/1140215/000149315225005245/0001493152-25-005245-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.