secwatch.observer — SEC 8-K summary
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Issuer:     REED'S, INC. (REED)
CIK:        0001140215
Form:       8-K
Filed at:   2025-02-06T23:59:59+00:00
Accession:  0001493152-25-005245
Event type: leadership
Sentiment:  neutral
Materiality: 0.60
Item codes: 1.01, 5.02, 8.01, 9.01
LLM model:  deepseek-v4-flash:cloud

Reed's appoints Douglas McCurdy as CFO, Tinnelly transitions to CAO
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- Douglas W. McCurdy to become CFO effective Feb 10, 2025, with a base salary of $323,000 and target bonus of 30%.
- Joann Tinnelly transitions from CFO to Chief Accounting Officer effective same date.
- Salvatore Vassallo appointed Vice President of Operations, bringing CPG supply chain experience.
- McCurdy previously served at Roberts & Ryan, REZI, and Torrential; holds MBA from University of Chicago.
- CEO Norman Snyder stated leadership changes and strengthened balance sheet position Reed's for 2025 growth.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1140215/000149315225005245/0001493152-25-005245-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1140215/000149315225005245/form8-k.htm
  HTML page:      https://secwatch.observer/filing/0001493152-25-005245

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer