---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-25-007880"
form_type: "8-K"
ticker: "PRPH"
cik: "0000868278"
company_name: "ProPhase Labs, Inc."
filed_at: "2025-02-21T23:59:59+00:00"
generated_at: "2026-05-26T07:47:13.065160+00:00"
event_type: "leadership"
sentiment: "positive"
materiality_score: 0.7
calibrated_materiality_score: 0.7
confidence: "high"
source: SEC EDGAR
---

# ProPhase Labs appoints former Barstool Sports COO Stu Hollenshead as new COO

## Summary
- Stuart Hollenshead appointed COO effective Feb 17, 2025, replacing Jed Latkin who resigned Feb 14.
- Hollenshead receives $190k base salary and stock options for 500k shares at $0.60 strike, vesting over 3 years.
- Company signals potential significant accounts receivable inflow and strategic alternatives for Nebula/DNA Complete.
- Hollenshead will continue as CEO of 10PM Curfew, a female media platform reaching 70M women.
- CEO cites Hollenshead's role scaling Barstool Sports (sold for $551M) and expertise in DTC growth.

## SEC filing metadata
- accession: 0001493152-25-007880
- form_type: 8-K
- ticker: PRPH
- cik: 0000868278
- company_name: ProPhase Labs, Inc.
- filed_at: 2025-02-21T23:59:59+00:00
- event_type: leadership
- sentiment: positive
- materiality_score: 0.7
- calibrated_materiality_score: 0.7
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/868278/000149315225007880/0001493152-25-007880-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/868278/000149315225007880/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-25-007880
- JSON: https://secwatch.observer/filing/0001493152-25-007880.json
- Plain text: https://secwatch.observer/filing/0001493152-25-007880.txt

## Key facts
- Executive change
  Jed Latkin departed as Chief Operating Officer at ProPhase Labs, Inc..
  - Action: stepped down
  - Role: Chief Operating Officer
  source text: On February 18, 2025, ProPhase Labs, Inc. (the “Company”) announced that Stuart Hollenshead has been appointed to serve as Chief Operating Officer of the Company, effective on February 17, 2025, to replace Jed Latkin, who as previously reported, stepped down as Chief Operating Officer effective February 14, 2025 to pursue other business opportunities.
  evidence_url: https://www.sec.gov/Archives/edgar/data/868278/000149315225007880/0001493152-25-007880-index.htm
- Executive change
  Stuart Hollenshead was appointed as Chief Operating Officer at ProPhase Labs, Inc..
  - Action: appointed
  - Role: Chief Operating Officer
  source text: On February 18, 2025, ProPhase Labs, Inc. (the “Company”) announced that Stuart Hollenshead has been appointed to serve as Chief Operating Officer of the Company, effective on February 17, 2025, to replace Jed Latkin, who as previously reported, stepped down as Chief Operating Officer effective February 14, 2025 to pursue other business opportunities.
  evidence_url: https://www.sec.gov/Archives/edgar/data/868278/000149315225007880/0001493152-25-007880-index.htm

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.