Connexa Sports subsidiary signs content creation MCN agreement with TikTok for MENA region

AIRWA INC.

Majority-owned subsidiary Yuanyu Enterprise Management (YYEM) signed an MCN agency services agreement with TikTok.
Agreement covers creation and sale of live-streamed and video content for TikTok users in the Middle East and North Africa.
Content categories include sports, gaming, and lifestyle, produced by Twitch hosts and influencers within YYEM's network.
Fees depend on conversion rate by TikTok end-users; TikTok penetration exceeds 120% in UAE and Saudi Arabia.
Chairman Hongyu Zhou expects new revenue streams and further social networking opportunities for YYAI.

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