other
confidence medium
sentiment positive
materiality 0.40
Perfect Moment continues Johnnie Walker co-marketing campaign with events in Japan and Utah
Perfect Moment Ltd.
- Hosted exclusive après-ski events in Niseko, Japan and Deer Valley, Utah featuring Johnnie Walker Blue Label Ice Chalet.
- Celebrity Priyanka Chopra Jonas participated, engaging millions of fans across the global campaign.
- Earlier campaign activations included Selfridges London and a press launch at Saks Fifth Avenue in New York.
- Partnership leverages Perfect Moment's luxury skiwear with the world's #1 scotch whisky brand (Diageo).