{"schema_version":"secwatch.filing_event.v1","accession":"0001493152-25-011523","form_type":"8-K","ticker":"LFMD","cik":"0000948320","company_name":"LifeMD, Inc.","filed_at":"2025-07-31T23:59:59+00:00","discovered_at":"2026-05-14T18:02:46.755675+00:00","generated_at":"2026-05-17T22:43:23.430827+00:00","sec_items":["5.02","8.01","9.01"],"event_type":"leadership","sentiment":"neutral","materiality_score":0.5,"calibrated_materiality_score":0.5,"confidence":"high","headline":"LifeMD appoints Shayna Webb Dray as COO; promotes two other executives","bullets":["Appointment of Shayna Webb Dray as COO effective March 27, 2025; base salary $400K, 100,000 RSUs with time and performance vesting.","Jessica Friedeman promoted to Chief Marketing and Product Officer, expanding role to include product oversight.","Jacob Ellison promoted to Chief Analytics Officer, overseeing data strategy, AI, and FP&A.","Ms. Webb Dray previously SVP Operations; led launch and scaling of weight management program."],"urls":{"canonical":"https://secwatch.observer/filing/0001493152-25-011523","json":"https://secwatch.observer/filing/0001493152-25-011523.json","markdown":"https://secwatch.observer/filing/0001493152-25-011523.md","text":"https://secwatch.observer/filing/0001493152-25-011523.txt","edgar_index":"https://www.sec.gov/Archives/edgar/data/948320/000149315225011523/0001493152-25-011523-index.htm","edgar_primary_document":"https://www.sec.gov/Archives/edgar/data/948320/000149315225011523/form8-k.htm"},"model":{"generated_by":"deepseek-v4-flash:cloud@v2","generated_at":"2026-05-17T22:43:23.430827+00:00"},"review":{"review_status":"machine_generated","human_reviewed":false,"corrected":false,"correction_note":null,"correction_timestamp":null,"superseded_by":null,"related_filings":[]},"source_grounded_claims":[],"license":"Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer"}