---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-25-011523"
form_type: "8-K"
ticker: "LFMD"
cik: "0000948320"
company_name: "LifeMD, Inc."
filed_at: "2025-07-31T23:59:59+00:00"
generated_at: "2026-05-17T22:43:23.430827+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.5
calibrated_materiality_score: 0.5
confidence: "high"
source: SEC EDGAR
---

# LifeMD appoints Shayna Webb Dray as COO; promotes two other executives

## Summary
- Appointment of Shayna Webb Dray as COO effective March 27, 2025; base salary $400K, 100,000 RSUs with time and performance vesting.
- Jessica Friedeman promoted to Chief Marketing and Product Officer, expanding role to include product oversight.
- Jacob Ellison promoted to Chief Analytics Officer, overseeing data strategy, AI, and FP&A.
- Ms. Webb Dray previously SVP Operations; led launch and scaling of weight management program.

## SEC filing metadata
- accession: 0001493152-25-011523
- form_type: 8-K
- ticker: LFMD
- cik: 0000948320
- company_name: LifeMD, Inc.
- filed_at: 2025-07-31T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.5
- calibrated_materiality_score: 0.5
- confidence: high
- sec_items: 5.02, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/948320/000149315225011523/0001493152-25-011523-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/948320/000149315225011523/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-25-011523
- JSON: https://secwatch.observer/filing/0001493152-25-011523.json
- Plain text: https://secwatch.observer/filing/0001493152-25-011523.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.