---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-25-013242"
form_type: "8-K"
ticker: "REED"
cik: "0001140215"
company_name: "REED'S, INC."
filed_at: "2025-09-12T23:59:59+00:00"
generated_at: "2026-05-17T06:43:05.560395+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# Reed's CCO resigns, appoints Tina Reejsinghani as CMO effective Sept 15

## Summary
- Chief Commercial Officer Christopher Burleson resigned Sept 12, 2025; resignation not due to any disagreement.
- Tina Reejsinghani appointed as Chief Marketing Officer, effective Sept 15, 2025.
- Reejsinghani previously VP of Luxury Brands at Rémy Cointreau, led 30% YoY growth for a $500M Cognac portfolio.
- Company also announced corporate reorganization and development of a dedicated field sales organization.
- Reed's (OTCQX: REED) produces ginger-based beverages under Reed's, Virgil's, and Flying Cauldron brands.

## SEC filing metadata
- accession: 0001493152-25-013242
- form_type: 8-K
- ticker: REED
- cik: 0001140215
- company_name: REED'S, INC.
- filed_at: 2025-09-12T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 5.02, 7.01, 8.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1140215/000149315225013242/0001493152-25-013242-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1140215/000149315225013242/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-25-013242
- JSON: https://secwatch.observer/filing/0001493152-25-013242.json
- Plain text: https://secwatch.observer/filing/0001493152-25-013242.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.