secwatch.observer — SEC 8-K summary
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Issuer:     REED'S, INC. (REED)
CIK:        0001140215
Form:       8-K
Filed at:   2025-09-12T23:59:59+00:00
Accession:  0001493152-25-013242
Event type: leadership
Sentiment:  neutral
Materiality: 0.55
Item codes: 5.02, 7.01, 8.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Reed's CCO resigns, appoints Tina Reejsinghani as CMO effective Sept 15
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- Chief Commercial Officer Christopher Burleson resigned Sept 12, 2025; resignation not due to any disagreement.
- Tina Reejsinghani appointed as Chief Marketing Officer, effective Sept 15, 2025.
- Reejsinghani previously VP of Luxury Brands at Rémy Cointreau, led 30% YoY growth for a $500M Cognac portfolio.
- Company also announced corporate reorganization and development of a dedicated field sales organization.
- Reed's (OTCQX: REED) produces ginger-based beverages under Reed's, Virgil's, and Flying Cauldron brands.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1140215/000149315225013242/0001493152-25-013242-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1140215/000149315225013242/form8-k.htm
  HTML page:      https://secwatch.observer/filing/0001493152-25-013242

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer