---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-25-024985"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2025-11-25T23:59:59+00:00"
generated_at: "2026-05-16T16:57:16.610986+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.65
calibrated_materiality_score: 0.65
confidence: "high"
source: SEC EDGAR
---

# DBGI enters 3-year exclusive apparel manufacturing deal with Univ. of Mississippi NIL collective; issues $3M in stock

## Summary
- Exclusive 3-year term to manufacture University of Mississippi apparel (excluding jerseys, polo shirts, collared shirts, quarter zips, and certain NIL items).
- DBGI to invest $500K/year for 3 years into student-athlete NIL funds and spend $500K/year on digital marketing.
- Consideration: DBGI issues $3M worth of common stock (based on 5-day VWAP) to The Grove Collective; make-whole provision for first 15 months if stock price declines.
- Client assigns voting rights of shares via proxy to DBGI CEO John Hilburn Davis IV.
- DBGI must file resale registration statement by January 2, 2026.

## SEC filing metadata
- accession: 0001493152-25-024985
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2025-11-25T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.65
- calibrated_materiality_score: 0.65
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315225024985/0001493152-25-024985-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315225024985/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-25-024985
- JSON: https://secwatch.observer/filing/0001493152-25-024985.json
- Plain text: https://secwatch.observer/filing/0001493152-25-024985.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.