---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-25-026860"
form_type: "8-K"
ticker: "DBGI"
cik: "0001668010"
company_name: "Digital Brands Group, Inc."
filed_at: "2025-12-09T23:59:59+00:00"
generated_at: "2026-05-16T13:48:09.671978+00:00"
event_type: "other_material"
sentiment: "neutral"
materiality_score: 0.55
calibrated_materiality_score: 0.55
confidence: "high"
source: SEC EDGAR
---

# DBGI agrees to $1.65M, 3-year Colorado sponsorship paid with stock, cash, and revenue share

## Summary
- $550K annual fee: $350K in common stock with 18-month make-whole guarantee, $200K cash.
- Stock voting rights assigned via proxy to CEO Hil Davis, CEO voting all shares.
- Additional 7% of gross revenue from separate CU licensing deal to fund NIL activities for student-athletes.
- Agreement runs Dec 2025 through Dec 2028; registration statement for resale of shares due by Jan 17, 2026.

## SEC filing metadata
- accession: 0001493152-25-026860
- form_type: 8-K
- ticker: DBGI
- cik: 0001668010
- company_name: Digital Brands Group, Inc.
- filed_at: 2025-12-09T23:59:59+00:00
- event_type: other_material
- sentiment: neutral
- materiality_score: 0.55
- calibrated_materiality_score: 0.55
- confidence: high
- sec_items: 1.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1668010/000149315225026860/0001493152-25-026860-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1668010/000149315225026860/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-25-026860
- JSON: https://secwatch.observer/filing/0001493152-25-026860.json
- Plain text: https://secwatch.observer/filing/0001493152-25-026860.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.