---
schema_version: "secwatch.filing_event.v1"
accession: "0001493152-25-029405"
form_type: "8-K"
ticker: "REED"
cik: "0001140215"
company_name: "REED'S, INC."
filed_at: "2025-12-29T23:59:59+00:00"
generated_at: "2026-05-16T12:04:21.211283+00:00"
event_type: "leadership"
sentiment: "neutral"
materiality_score: 0.4
calibrated_materiality_score: 0.4
confidence: "high"
source: SEC EDGAR
---

# Reed's appoints Neal Cohane as COO effective January 5, 2026

## Summary
- Neal Cohane, formerly Reed's Chief Sales Officer for 15+ years, returns as COO; most recently CSO at Eastroc Beverages.
- Compensation includes $320K base salary, up to 80% bonus, $1K/month car stipend, and $500K equity target.
- CEO Cyril Wallace said Cohane's leadership will drive operational excellence and long-term shareholder value.
- Cohane's initial priorities include expanding distribution, securing new channels, and strengthening retailer partnerships.

## SEC filing metadata
- accession: 0001493152-25-029405
- form_type: 8-K
- ticker: REED
- cik: 0001140215
- company_name: REED'S, INC.
- filed_at: 2025-12-29T23:59:59+00:00
- event_type: leadership
- sentiment: neutral
- materiality_score: 0.4
- calibrated_materiality_score: 0.4
- confidence: high
- sec_items: 5.02, 7.01, 9.01
- EDGAR index: https://www.sec.gov/Archives/edgar/data/1140215/000149315225029405/0001493152-25-029405-index.htm
- EDGAR primary document: https://www.sec.gov/Archives/edgar/data/1140215/000149315225029405/form8-k.htm

## Machine-readable alternates
- HTML: https://secwatch.observer/filing/0001493152-25-029405
- JSON: https://secwatch.observer/filing/0001493152-25-029405.json
- Plain text: https://secwatch.observer/filing/0001493152-25-029405.txt

This AI-assisted summary is a reading aid. Review the linked SEC EDGAR filing before relying on any specific claim.