secwatch.observer — SEC 8-K summary
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Issuer:     REED'S, INC. (REED)
CIK:        0001140215
Form:       8-K
Filed at:   2025-12-29T23:59:59+00:00
Accession:  0001493152-25-029405
Event type: leadership
Sentiment:  neutral
Materiality: 0.40
Item codes: 5.02, 7.01, 9.01
LLM model:  deepseek-v4-flash:cloud@v2

Reed's appoints Neal Cohane as COO effective January 5, 2026
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- Neal Cohane, formerly Reed's Chief Sales Officer for 15+ years, returns as COO; most recently CSO at Eastroc Beverages.
- Compensation includes $320K base salary, up to 80% bonus, $1K/month car stipend, and $500K equity target.
- CEO Cyril Wallace said Cohane's leadership will drive operational excellence and long-term shareholder value.
- Cohane's initial priorities include expanding distribution, securing new channels, and strengthening retailer partnerships.

Source:
  EDGAR index:    https://www.sec.gov/Archives/edgar/data/1140215/000149315225029405/0001493152-25-029405-index.htm
  Primary doc:    https://www.sec.gov/Archives/edgar/data/1140215/000149315225029405/form8-k.htm
  HTML page:      https://secwatch.observer/filing/0001493152-25-029405

License: Source filings: public domain (SEC EDGAR). Summaries (headline + bullets): CC-BY-4.0; attribute https://secwatch.observer